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Price vs technology: what to consider when buying an ice cube maker

With a wide range of ice cube makers on the market, it can be difficult to distinguish between good, bad, and ‘ugly’ brands and pick one that offers high quality at an affordable price.

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A Hai Au employee (L) introduces an ice cube maker to a customer. Photo: Hai Au

Customers often find themselves perplexed when choosing among hundreds of different types of ice cube machines.

‘Dirty’ ice cubes increase the risk of health problems in humans, so it is high time consumers cared more about their health, and food businesses implemented stricter food safety measures to protect their brand image.

One of the simplest ways to stay away from these ‘dirty’ ice cubes is to purchase purified ice cube machines because they can ensure the quality of ice cubes.

Nonetheless, before buying an ice cube maker, it is strongly advisable that customers look up information carefully to decide which brand to choose, which price is reasonable, what quality it offers, and which one is suitable for their needs or business scale.

T.C., a resident in Hanoi, owns a beer restaurant on Ngoc Khanh Street in Ba Dinh District.

In the summer, his restaurant often consumes ten bags of ice per day.

Once he learned that the ice he had been using did not guarantee cleanliness or meet health and safety standards, he decided to buy an ice cube maker for his restaurant.

“When I searched for ‘ice maker’ on the Internet, there were hundreds of different types of ice cube machines, including expensive and cheap ones, but all were advertised as the best,” he said.

“I didn’t know which one to choose.”

T.C. is one of many consumers who feel overwhelmed by ice maker brands’ claims that their products are hi-tech machines that are competitively priced.

According to some market surveys, technological factors are among the top criteria of concern for consumers when they choose an ice cube maker.

Preference for imported products

Vietnamese people tend to believe that “comfort is better than pride,” so they are likely to spend a large amount of money on home appliances as long as these products are efficient and durable.

According to the Consumer Behavior Reports by JLL City Momentum Index 2017 and the World Economic Forum, almost all Vietnamese people favor foreign-made and imported products.

Therefore, Hai Au Group has launched Hai Au purified ice cube machines that are powered by ultra-modern Italian technology.

Components of these machines are imported from countries with the world’s most developed industry sectors including Germany, France, the U.S., South Korea, and Japan.

Hai Au ice cube machines – consumers’ favorite

Ice cubes produced by Hai Au ice cube machines have been certified to reach 99.9 percent purification by the National Institute for Food Control (NIFC), the Pasteur Institute in Ho Chi Minh City, and the Directorate for Standards, Metrology and Quality of Vietnam (STAMEQ) under the Ministry of Science and Technology.

The operation of Hai Au ice cube machine is fully automatic and closed, which helps prevent contamination by almost all dust and bacteria from the outside environment.

The outer shells of Hai Au ice makers are made of high-quality stainless steel, which gives them a luxurious exterior look and makes them easy to clean.

In addition, Hai Au ice cube machines require input water to be pure or filtered water.

When untreated water that contains impurities is used, the machine’s water filtering system will gradually become clogged and it will automatically stop working to ensure the purity of ice cubes produced.

Hai Au Group is currently displaying at its showrooms ten ice maker models that are certified to meet ISO 9001: 2015 and CE Marking standards with the production capacity of between 30 and 1,800 kilograms of ice cubes per day.

In addition, Hai Au ice cube machines are on sale at many showrooms across the country.

Thanks to their good quality, two-year warranty period, and lifetime maintenance, Hai Au ice cube machines have gained customers’ trust and loyalty.

Therefore, in recent years, Hai Au Group’s products have consistently been voted one of the top favorite national brands by consumers.

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